We all know that social media is a big part of modern life, but do you use social media for business at the moment?
You may be wondering which social media platforms will best suit your business needs. It’s important to use the platform that appeals most to your target demographic. There is no point slaving away on every platform if your customer base doesn’t use that social media site.
So, what are the best social media platforms for your business?
In this article, we’ll share some small business social media tips to get you started.
Perhaps the most famous social media platform is Facebook. Facebook boasts well over 2 billion monthly active users.
From a small business point of view, Facebook is the perfect place to advertise your business. Sharing videos is the best way to engage with your audience via Facebook.
One of the benefits of Facebook is the diverse demographic you can tap into.
Hotly following Facebook is Instagram. Owned by Facebook, Instagram has over a billion monthly users.
If you run a business that has visual appeal, Instagram is the place to show off your wares. Post-high-quality photos to drum up interest in your brand, or work with Instagram influencers to help spotlight your business or your products.
Again, Instagram is popular with a diverse demographic, but in particular, is rich pickings for the millennial market.
One of the newest kids on the block is TikTok. With a rapidly growing user base, this Chinese social media platform is a massive hit with Gen Z in particular. So, if you want to appeal to a younger clientele, this is the platform for you.
TikTok allows you to create and upload short videos. The nature of the app is that users will scroll through limitless content, driven by an algorithm that learns your likes and dislikes.
It’s best to try and mix promotional content with non-promotional content on this site, as users are there to be entertained- not to be sold to.
Like Instagram, TikTok has its influencers too. Get on board with TikTok influencers to propel your marketing campaign to the next level.
Check out this guide on how to get more likes on TikTok to help you get on the road to becoming popular on the platform.
What was once a platform for resume and job hunting has evolved to become a professional social media network. If you’re looking to target business to business, or professional individuals, this might be the platform for you.
If you’re using the platform to share video content, make sure to use on-screen captions as many users will watch videos on silent while in the office.
The Best Social Media Platforms for Your Business
There are lots of choices out there when it comes to finding the right social media platforms for your business. Most businesses will have a presence on Facebook and focus their attention on at least one of the other major players. Which platform will you choose?
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