If you have a business, you know that an important part of success is creating strategies to attract new customers that are effective. Without customers there are no profits and, therefore, it is one of the key factors to have good profitability.
Ideally, therefore, you should have a solid client portfolio. Quantity is necessary, but quality is essential. They are the ones who make the company’s vision accessible and the ones who help you achieve the mission. But in order to attract them, you have to offer them something that grabs their attention and piques their interest.
It does not matter if your business is new or if it is already established, you always have to have strategies at hand to attract new clients to continue growing. You can’t just wait for them to just magically arrive, nor can you settle for the ones you already have. The key is to always see an opportunity to attract new consumers that you can build loyalty over time.
The Christmas shopping season is upon us and this is a great time to get new customers, build your business and increase your revenue. However, finding those new customers can be difficult. Follow these tips to bring those new clients and customers to your door.
Learn about 12 strategies to attract new customers
There are many actions that you can take to increase your portfolio of buyers. Keep in mind that you should always look for more because those who have can leave. The market changes, and so do consumers. Therefore, you must be in a constant process of adaptation that allows you to remain relevant and competitive.
1. Make Your Business Known
Typically, customers arrive at businesses after viewing an advertisement or social media. For this reason, it is necessary that your brand has a presence in the different channels in which your target audience moves. If they ever gave you their information, it is also a good alternative to contact them to establish a relationship and persuade them to try your products or services.
This can be done through a powerful sales speech, creating content for websites, webinars, or creating a good community on the networks. Each of the actions you implement can be effective in attracting clients in your sector who are interested in what you offer. But if you want to improve the presence of your brand you can implement the following:
i. A Great Website
Having an online presence is important for any small business, whether you conduct all your business online or not. You want your website to be a reflection of your company and its values. If you are setting up a website for the first time, make sure your web address is simple and easy to find. You want your contact information to be on the main page. The design should be simple and easy to navigate. Remember that when a user wants to buy something specific, they go to the Internet to search. Therefore, your page has to contain the basic and necessary information such as an address, telephone, email, products, or services, among others. If you need help, contact a web design professional.
ii. Marketing Materials
Marketing is how you reach potential clients. Your website is one way to present yourself, but if you are doing business in person, consider having print materials you can hand out. Print companies are there to help with leaflets and custom booklets design Portland OR. Remember to always carry business cards, as you never know when you might meet a new customer.
iii. Internet Paid to Advertise
It is increasingly common to enter a website or social networks and find advertising. In fact, today it is almost an obligation to increase the reach of your brand.
iv. Presence in social networks
This is essential today because most people of different targets interact on social networks. It would be a mistake if you did not have profiles on platforms such as Facebook, Instagram, Twitter or Linkedin.
You can also partner with organizations that offer products or services that complement those of your company. This creates a great synergy that you can use to your advantage.
2. Identify Your Ideal Client
Presenting your brand will be of great help in determining who your ideal customer is and where you are most likely to find them. You have to focus on defining your buyer persona. Once you do, you will know their preferences. This will allow you to create a specific message for them.
The idea of this is that your target audience sees that what you offer is capable of meeting their needs. But keep in mind that this search will depend on the nature of your business. A good idea is to participate in Internet forums or social networks that are related to your sector. They are excellent means of finding suitable clients for your business.
3. Find the Indicated Channels
Currently, the demand is very high in different digital channels. That is why multichannel marketing strategies are practically mandatory. The audience is fragmented and, if you are not in all the available media, it is impossible to reach the goal.
One of the most used channels by large companies is email marketing thanks to its high reach and level of segmentation. This is essential in strategies to attract new customers. In addition, there are many specialized platforms that make the job easier.
Also, another great option is websites where you can create your own content. The best thing about this is that, if you have a good content marketing strategy, you will be able to position yourself in the first places of Google search engines. Also, you can take advantage of social networks to spread your material and advertise paid. Use your creativity, design striking videos and images that accompany your text.
4. Adapt Your Content
If you are already clear about who your audience is and where it moves, the next step is to adapt your content to both the audience and the channels through which you will distribute it.
To do this, take into account which are the most effective content formats in each of the channels. Do not be afraid to explore new opportunities creating videos, podcasts, texts for your blog … Anyway, any strategy that serves as a lever to attract users.
5. Show Yourself Close and Humane
Something that is often overlooked when planning strategies to attract new clients is defining the tone and the ways in which you are going to show yourself to your audience. However, you should know that a large part of success in attracting new consumers and retaining them is knowing how to generate empathy.
Try to show your most human side in your content and marketing actions. If users see the people behind a brand, they are much more likely to approach it because they feel identified.
6. Offer Discounts and Promotions
Who doesn’t like discounts? Offering incentives is a very effective method of attracting new customers. When there are sales, people are excited because they find what they want at a lower cost. And it is the perfect opportunity to demonstrate the quality of your products or services.
Make the offer attractive enough for those new consumers you are expecting to come by. At this point, you should know a little better the client’s profile, so take advantage of that information to offer exactly what they need. To make it more eye-catching, set a deadline, this will increase the buyer’s sense of urgency.
Attract new customers with promotions and discounts. Offering free shipping or a certain percentage off will draw customers in and once they see what great service you offer and your high-quality products, they will likely stick around. Once the new customer takes advantage of a promotion, track what they used it for. This information will help you plan your marketing emails to make them return customers.
7. Contests and Raffles
Contests and giveaways are increasingly used as one of the strategies to attract new customers on social networks. This is due to the popularization of them. Without a doubt, it is an attractive method to attract those buyers who do not know you yet. In fact, many will want to know more about your business and what you offer even if they do not win the award.
To make it. you have to create attractive ads for your target audience. You can request their contact details in exchange for a free value offer to feed into your sales funnel. Design persuasive messages that make them feel the need to take advantage of the opportunity you provide.
8. Mouth-Ear Recommendations
This method is perhaps one of the oldest and, the truth, it is one of the most effective strategies to attract new clients. Best of all, this is not an investment, as people do it spontaneously. A customer satisfied with their purchase will not hesitate to recommend your business to their family and friends.
For this reason, it is so important that both small and medium-sized businesses put great effort into customer satisfaction. They will be in charge of transmitting the image of your brand through the mouth-ear technique.
Testimonials about the services. Although this strategy is similar to the previous one, it does not mean that it is not another alternative. The testimonials are reliable proof that your products or services are of quality. But how can you achieve these kinds of comments? The first thing you should do is give what you offer to try.
In this case, you can provide free samples to that audience that was interested in your business. But this you must condition it with something as simple as the consumer giving testimony of how good or bad it is. And what better channel to do it than the different social networks where your company has a presence.
Forums are a very efficient way to find people with the same interests since they target specific sectors. It is about being part of them and, little by little, getting involved exchanging ideas, advice, among others. In this way, you will gain the trust of the participants.
When the potential customer already trusts you, you can start showing them the products or services that will solve their problems. This is ideal for businesses that operate remotely, as it gives you that close contact with consumers.
11. Exclusivity and Scarcity
Another infallible strategy to win new customers is to use exclusivity or the scarcity of products. This is a persuasion technique applied by the big brands that achieve good results. It is about playing a little with the minds of people who at the time of buying go on the emotional and non-rational side.
By offering unique or low availability products or services, you will create a sense of urgency for the buyer. The person knows that perhaps if he makes the decision tomorrow, someone else will have already acquired it. And if you add a time limit to this, the interest of the client will increase.
12. Frequent monitoring
As in any digital marketing strategy, it is essential that you carry out an individual follow-up. This will be useful to ensure that your client base remains stable and continues to grow. Keep in mind that knowing these results is crucial to the success of your business.
Since you know what the strategies are to attract new customers, now you only have to apply them to your company. It takes time and effort to build a business and a brand. Once you do so, you can hopefully depend on word of mouth to bring customers to you. In the meantime, these suggestions will help strengthen your business.