7 Key Tips for Selling a Website

Selling a Website

While there are between 1.6 and 1.9 billion websites on the internet, your page is uniquely yours. You began your business, created a website, nurtured leads, interacted with customers, and made a name for yourself. Selling a website and moving on is bittersweet, but it’s worth it.

Here, we’re going to talk about some ways that you can sell your website safely and securely. Read on to learn how the website selling process works and how you can undergo it.

1. Be Sure of Yourself

We aren’t trying to discourage you from selling your website. On the contrary, we generally believe that doing so is an awesome idea.

If you’re having trouble keeping your business afloat, selling it to someone with new ideas can help you to continue what you’ve started. It’s a great way to prevent the business that you’ve grown from being forced to shut down.

Selling a website is also a great choice for those who want to move on to bigger and better things. You have a lot of experience under your belt from managing the business that you’re letting go of. You can now pursue your dream job with the knowledge that you’re worthy of it.

Before selling your website, though, it’s important to make sure that you’re ready. This is the #1 step towards selling your site. Once you’re confident, you’re ready.

2. Work With Respectable Website Marketplaces

Unfortunately, there’s way too much cybercrime happening in the 21st century. Selling your website to a random person online may prevent an honest transaction. There are lots of scammers on the market that won’t pay you.

Worse yet, these scammers will take the website that you’ve invested time and effort in and simply get rid of it. This is a sad reality that happens to those who sell their websites to random people they meet online.

Check out this Motion Invest review to learn more about a reputable sales channel. These professionals will help you to divest yourself of your website in a fair and reasonable way so that you can ensure the best sale possible takes place.

3. Create a Strong Contract

Before selling your website, it’s important that you draft up a contract and sell it safely. Don’t look too excited to sell to the first person that offers to take your website off your hands. You’ll wind up with someone who’s more likely to scam you.

Sit down with the buyer (in-person or over a video call) and draft up a contract as to what will happen when your site is sold. Since selling a website often involves thousands of dollars as well as a lot of labor, make sure that you get a binding commitment from the person you intend to sell to.

4. Take Sensitive Information Off Your Site

Most business websites save the information of those two make purchases from them or fill out a contact form. This is great when you’re looking to generate and nurture leads, but it’s a huge violation of a consumer’s trust to give it to a buyer.

Make sure that you clear all information from your website before selling. This includes cookies that you may have put onto client machines. Protecting their privacy and information is a top priority.

5. Meet the Buyer

In some cases, a video call is going to need to suffice when ‘meeting’ the buyer. This is a good way to see that they actually are the person that they say they are. However, if the person is within realistic traveling distance of you, meet them to make sure that they’re legit before selling.

If a buyer is unwilling to meet for a cup of coffee and some discussion on your website, pass them up. They may not be trying to scam you, but you don’t know that. You’ll get other potential buyers that will be willing to meet up with you, so take the time to wait for them.

6. Update and Upgrade Your Site

You may wonder why you should invest in getting a website in order just to get rid of it. The reason for this is that you don’t want to be ripped off. Ensure that your site is in its prime when you put it up for sale and you’re sure to get your asking price (or higher)!

You’ll need:

  • Some new SEO-rich blog posts
  • Eye-catching visuals
  • Video content
  • Engaging calls to action
  • Lead generation integration
  • Social media platforms to go along with your site

7. Don’t Be Too Emotional

We’re going to level with you- a lot of buyers are going to try to befriend you in hopes of getting discounts. This is especially true if you have an optimal website up for grabs. If people think they can make a lucrative investment by hanging out with you a few times, they’ll do it.

Some may be successful. Lots of buyers may actually be great people who become awesome professional connections.

However, regardless of what buyers make you feel, leave emotion out of the sale. Don’t give discounts based on whether or not you like the person. This is a surefire way to lose money.

Enter a New Era Safely

While selling a website is a difficult decision, it isn’t necessarily a sad one. Closing the door on this chapter of your life will likely pave the way for better things. Now that you know how to sell your website safely, you can also move forward with the knowledge that it’s in good hands.

Check out the ‘business’ tab on our home page for some tips on how you can move forward with your career path. You also may want to take a look at the ‘lifestyle‘ section of our site for some ideas on how you can find your new passion. Start browsing to improve yourself both personally and professionally.

7 Key Tips for Selling a Website

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