The purpose of transcribing
Transcription, by definition, is the process of converting video and audio to text. This process can be performed either with the help of experts or using software. The second option is the introduction of algorithms and the use of artificial intelligence. The next question on the way to understand the essence and purpose of transcribing is to learn the benefits you can get from it.
Transcribing is used by large companies as well as by ordinary users. Who can benefit from it? Company employees, who have important daily meetings and want to convert the discussions into text, are free to benefit from transcribing. Also, bloggers, students and researchers are encouraged to take advantage of transcribing. For example, when holding online conferences, using the best zoom transcription service from Transcriberry is a reliable way to get the necessary text of any complexity.
As for having subtitles and transcribing to your video, this topic deserves a separate discussion. By adding a textual aspect to any audio or video content, you significantly improve the perception of the information and expand the audience that will benefit from it. We suggest learning more about this in our article.
Captioning videos as well as transcribing brings visible benefits
Are you a writer of educational or entertainment content? Hundreds of bloggers create unique videos every day for their audiences. Regardless of the content of the video, having subtitles and transcription is often essential. In most cases, having a text portion is convenient for all users. The reasons why transcribing video to text is beneficial, we’ll outline below.
Develop your business
Do you own a business and publish a video as part of the information component? Video transcription can help you on the way to business development and bear some fruit. The presence of reliable transcription makes information easier for the user to understand. This is especially true for content that uses terminology or large amounts of data and numbers. Having a transcription helps make it easier to understand, and is also helpful for that portion of the audience that perceives information visually better than it does by ear.
Business owners will increase the percentage of the audience that will view their content and thus be able to introduce them to their business through both social media and their own website.
The ability to watch video under any circumstances
The presence of subtitles plays a big role when it comes to the need to watch video in noisy environments or when it is not possible to watch content with sound. There are often situations where watching video is necessary for business purposes or for obtaining data. When the user does not have headphones or another way to hear the sound, the text portion of the video files is a must.
Easier learning of information
The type of people for whom information is easier to absorb through the visual aspect will thank you if you put text to your video. This is especially true for videos that contain some data, statistics, and critical information for learning. Example: A university publishes content that includes a list of course application documents. Few prospective students will learn this information the first time. In this case, content creators turn to transcription services to get the text portion or subtitles.
Attracting a portion of the audience with disabilities
People who have to use hearing aids or cannot hear at all because of physical limitations resort to using subtitles. For this group of audiences, it doesn’t matter how informative your content is. They won’t be able to get all the obvious benefits of not having subtitles at all.
It’s important to understand that video transcription is critical in this case. By studying the needs of the hearing impaired deeper, you will definitely make the decision to create a textual accompaniment for yourself. After that, an increase in audience will be guaranteed for you.
Getting into the top search rankings
When your potential client or consumer is looking for a service, the process begins by entering the necessary query into search engines. Provided you get a reliable transcription from professionals, SEO instructions will also be followed for your text, which leads to increased views. By describing exactly what you want to achieve, you can take advantage of professional help from transcription experts.
Within a short time you will notice an increase in the number of video views and as a consequence, monetization activities, provided that this is your goal. Owners of YouTube channels actively use this option to increase views and attract the audience to use their services.
The presence of subtitles attracts speakers of other languages
If you want to expand your audience and attract people who speak other languages to watch your content, creating subtitles in different languages is the right solution. This way, the user can choose the language they know and enjoy watching. In the absence of subtitles, video transcription is also critical for foreigners to understand. When a person is interested in getting information, they can easily copy the text underneath the video and use the translator.
This way, you as the content creator can attract another layer of audience, which brings relevant bonuses. Also, subtitles under videos help users learn foreign languages while watching content. Your video can also be viewed simultaneously by people who speak different languages and then actively participate in the discussion of the topic.
Mark important information in the text
Do you want to focus the viewer’s attention on some specific information? Transcribe your video and highlight a specific block. This will help emphasize exactly what you want the user to know. This can be either keywords or important instructions the user needs.
This makes it easier for your viewer to find what you are looking for and improves the level of comprehension in a short amount of time. You can use the same method in a transcript. Your viewers will thank you for bringing a simpler way of perceiving information to them.
Use transcription if your video is long
If you publish lessons or lectures longer than half an hour, a transcription is a must. This is especially indispensable when the speech in the video is slow. Unfortunately, not everyone has the opportunity to watch your video in its entirety from beginning to end. Having a transcription will help the viewer understand what part of the video is of interest to them and move from one part of the video to the next, making certain notes.
This significantly reduces the time it takes to get the information you need and increases the benefits gained from watching your video.
Take your own notes from video recordings of conferences and important business meetings
When your video is a recording of a business conference or important meeting, transcribing is essential. It allows employees to understand what was discussed if they were absent from the meeting for some reason. This method is quite often used by companies conducting employee training and global meetings. Using a reliable transcription service, the company creates a text for their video. With text, each employee can feel free to create their notes as much as they want.
How well you communicate knowledge to your employees determines their level of understanding of events. More data can be learned if the information is provided in different formats.
Transcribing your video plays an important role
Those who have already tested this method leave rave reviews. Increase your audience reach, increase video views, rank in the top 10 in search, or make information more accessible – these are all things you can do just by transcribing your video.
Consider two options for transcribing: software or experts. Each method has its advantages, and your choice should be based on your needs and goals. For example, if you don’t need totally accurate and fast transcribing, you’re free to use artificial intelligence to do so. But when you require 100% accuracy in transcribing data and creating professional subtitles in different languages, you’ll need expert help.
Remember that there is also a difference in price depending on the type of transcribing. But more often than not, it will be correct to say that we get what we pay for. Expert captioning and transcribing brings equivalent benefits if you are serious about completing this issue. The advantage of professional transcription is also the fact that when you pay for the service, you don’t have to worry about the poor quality of the result obtained. The experts are fully responsible for this and also provide complete confidentiality of cooperation.
We recommend discovering video transcription if you still haven’t. Get results as soon as you publish your first video with transcription and captioning. By trusting professional companies, you get competitive results quickly and efficiently.
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