Marketing

What is Self Serve Advertising Platform?

When it comes to acquiring traffic from a variety of sources, the question of what is a self serve advertising platform is inevitable. No self serve advertising platform will partner with a 100% unique set of SSPs, so bidding on the same impression through multiple platforms can result in competing bids. This can be problematic for advertisers […]

Top 4 B2B Marketing Trends To Build Your Business on TikTok

Now, TikTok is buzzing as a popular social media network globally. The platform has had 500 million monthly active users, and it ranks as the third-largest downloaded app. Meanwhile, Gen Z users share their innovative content on TikTok to expand their engagement rates. However, few brands on TikTok use the platform to build their brand […]

What Exactly is Search Engine Optimisation & How Can I Use It For My Business?

Are you a business owner searching for a new way to bring in leads but don’t want to spend too much money? Are you wanting to expand your audience and customer database while also improving your online presence? In today’s digital world, optimizing your online SEO is one of the easiest, and smartest, ways to […]

Instagram Influencer Marketing:  How Does it work?

Instagram influencer marketing has become a profitable niche for social media users. All you need is to build your community to start earning from advertising. With over  1 billion monthly users, Instagram has grown to become a powerful platform for both advertisers and marketers. The good news about influencers is that they can be used […]

4 Amazing Benefits of Using a Digital Marketing Agency

There is a lot of talk in the digital marketing world about the ‘glory days’ of SEO. Yes, it’s still important, but nowadays it’s more important than ever to have your site optimised for the search engines’ algorithms. If you’re still using old SEO strategies that don’t work anymore, you need to change. There are […]

Developing an Instagram Marketing Strategy in 5 Simple Steps

Instagram is now one of the top social platforms with more than one billion monthly active users and 25 million business profiles. Assuming you are already using it to promote your brand, you might be wondering if there’s anything else you can do to amplify the effect of your posts and, as a result, affect […]

How Can One Make Convincing Pitches To Attract The Audience To Your E-store?

There is a reason why almost every e-store is venturing into email marketing. Do you know what that reason is? Sure-shot returns and success. Email marketing is one of the best ways of starting with your marketing campaign. Email marketing is not just cost-effective but also result-driven. All it takes is to get in touch […]

The Best Link-Building Email Templates for Blogger Outreach

What Is Blogger Outreach and Link Building? Besides SEO, content-based relationship-driven links are having a huge impact on today’s digital marketing. A successful outreach campaign consists of three main components: To make offers that are worth promoting. To identify professional companies that you find valuable for your product To send personalized emails to leads and […]

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