Are you looking to optimise your eCommerce store? Well you’ve come to the right place because that’s exactly what I’ll be going over in this post.
The first thing you’ll need is a modern website. If you’ve got a clunky website which was built many years ago, alarm bells are going off in the user’s head. “Is this safe?” The user will be themself.
So make sure the design of your website is sleek and sharp. Make sure your images are sharp. After all, the image will be a huge selling point, no one wants to look at a blurry image.
The typography must be clear and correctly formatted. No one likes looking at a textbook. Having to squint in order to read and looking at sharp-edged fonts is not a pleasurable experience. Make sure your fonts are clear and the text size is big enough.
Breaking up the text will help a lot and prevent your site from looking like a textbook.
It should take no more than 3 clicks to reach a page. This is both for the user and the search engine. Google sends crawlers to your page, these are robots that analyse your website. The way the robot reaches and indexes a page is through the internal links on your website. And if your page is too deep to reach, the robot will not reach it.
This can prevent your page from being updated often by Google, hurt your indexing frequency and overall, hurt your SEO.
The life-blood of the internet is content, that’s its oxygen, so make sure your website has plenty of content. Make sure you have all of your category and subcategory pages. Along with necessary pages such as the About Us, Contact Us, Shipping Time page etc.
After these pages are done, beef up your website with blog posts. Make sure there are lots of in-depth blog posts. Just because you have 200 blog posts doesn’t make them all substantial. I’d rather have 50 super in-depth articles targeting multiple keywords per page than 200 small articles.
If you don’t perform keyword research, there’s a high chance the SEO of your website will be extremely poor.
Keyword research is finding search terms related to your business in a data driven way. For example, let’s say you sell desks, here are some keyword ideas:
- Executive desks
- 2m desks
- Desks for 2 people
How do I know people are searching for this?
Start typing the keyword into Google and if Google suggests it, then you know people are searching for it. Google suggested it because people have searched it.
How do I know the exact search volume?
There’s no way of getting the exact search volume of a keyword. However, you can get rough estimates by using tools like SEMrush, Ahreffs and Ubersuggest.
On page SEO
On page SEO is all about optimising the elements on your website. There are many different elements to this. I’m going to be sharing the 80/20 of on page SEO. Something which took me years of testing to figure out.
- Have your keyword in the meta title.
- Have your keyword in the H1 title.
- Have your keyword in the URL.
- Have your keyword in the body.
Those are the 4 places you want to have your keyword in order to give Google the best chance of recognising that page for its keyword.
That’s how you do SEO for an eCommerce website. Get these 5 things right and you’ll be on your way to skyrocketing your revenue.