Have you ever wondered what is a guest post? Everyone who is new to digital marketing comes across this term. Guest posts is a post that you will write on someone else’s site to get a link back to your site. This helps to increase the authority of your site. This will also help your site rank on top of Google.
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Do you need guest posts?
Yes. Guest posts are the only way to increase your domain authority. Without guest posts, you can not rank your site. Guest posts are a good way to increase authority, trust and traffic to your site. You need to have guest posts on high-authority sites in order to increase your domain authority. If you get guest posts on spammy sites you may get penalized by Google for doing so.
What is the cost of a guest post?
You will pay according to the site’s traffic and authority. Make sure to invest in guest posts on sites that are highly relevant to your own site. Don’t get links from sites that are not relevant to your own site. Getting links from sites that are not relevant to yours will not help Google to establish topical authority. Topical authority refers to the relevance of the links that you have received from other sites.
How to find sites for guest posts?
You can search for keywords like write for us, write for us fashion, write for us health and you will get a list of sites that accept guest posts. You can then pitch out the sites for guest posts and ask them if you are willing to accept your guest posts.
Guest post guidelines?
You need to make sure that your guest posts are high quality. Most of the sites will only accept high-quality guest posts. Also, high-quality guest posts are indexed on Google. Low-quality guest posts may not be indexed on Google as Google may not find them relevant. You need to make sure that that you ask the webmaster for guest post guidelines from the webmaster first. Some sites have specific guidelines for word count. Most of the sites only accept articles that are relevant to their site.
Guest post or sponsored post?
A guest post is a post that you will write on someone’s site in order to promote your website but the webmaster may not link back to your site. Whereas for a sponsored post you will pay the webmaster to publish your guest post for a fee. In the case of a sponsored post, you will most of the time get a link back to your own site that will help to increase your site’s authority.
Conclusion
Guest posting is a great way to build trust in the eyes of Google. You will get to build authority for your site. Higher authority means that you will get higher rankings on Google. Allocate some portion of your marketing budget to guest posting and the results it will give will definitely make you happy.